Today, more than ever, the food industry focuses product image on the consumer’s existential models. A concert of images, sounds and colours that compete for costs and appeal, revealing strategies aimed at rediscovering Man’s image within his natural environment.

Therefore, the use of “NATURAL” colorant is not meant to be an existential stereotype but an added value which acquired by the consumer will permit him to decipher the quality and complete wholeness of a “NATURALLY NATURAL” product.